Merchant Benefits Brand Awareness. Cards continually build brand awareness and customer loyalty as 'billboards' in your customer's wallet; Establishes your business as a destination vs. impulse sale
Store Credit. In lieu of cash or credit card refunds, the Gift Card can be used for product returns
Increase Sales and attracts new customers year round, not just seasonally | No Cash Back. In Store Credits, Any unused value remains on the card - keeps money from leaving your business.
Better Breakage. Card value never redeemed 14-22%, vs. 5-10% with paper
Next Generation Marketing Tool Direct Mail Marketing Customer Rewards Event Promotion Contests | Ease of Use. A simple card swipe for activations, redemptions, reloads, and to add reward
Incremental Sales - that which is spent above the pre- paid cards value
Minimizes Fraud and Shrinkage. Can't be reproduced; has no value until activated; activity tracked by sales associate; optional password protection of specific activities (activations, reloads, etc.) |